Performance Marketing Specialist
BlockBase is an IT laboratory and venture capital company expanding its investment portfolio to the Asia-Pacific region, specifically in Vietnam. We acquired OneBlock Labs, a well-established Vietnamese blockchain lab, with the aim of becoming a comprehensive venture builder. Our vision is to provide investment standards and opportunities for Vietnamese and international investors. Additionally, we have established Herond Labs, a strategic subsidiary focused on blockchain, web3 solutions, and bridging the gap between web2 and web3 technologies. At BlockBase, we are committed to incubating and supporting projects to turn their dreams into reality in the transformative world of blockchain and Web3.
As a Performance Marketing Specialist, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Build and optimize the Search Engine Optimization (SEO) process of the company's product websites.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Work with the marketing team to test strategies and innovation.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
Proven with a track record of SEO experience.
In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
Excellent written and verbal communication skills.
Strong project management skills.
Critical thinker and creative.
Bachelor’s degree in Marketing or relevant field.
Salary: $ 800- $ 1,000
13th month salary bonus, employee insurance in accordance with the law
Team building, company trips, …
Opportunities for professional growth and networking.
Impactful work supporting innovative startups.
Collaborative and dynamic work environment.
Access to exclusive investment opportunities.
Professional development programs.
Prestige and recognition in the industry.